New Year, New Marketing Trends
The online environment is constantly changing, bringing new rules, ideas, and trends every year. Furthermore, digital marketing has come to an advanced level of professionalism. You can no longer activate in this area without knowing platforms, technology, indicators, mechanisms and algorithms. Once you understand the changes and the constant evolution, you will be able to create a perfect strategy plan for your business! 2019 will be an exciting year. Are you ready?
The goal of marketing must remain the same: getting and keeping your audience’s attention.
Everyone is tired of advertising. Not that it wouldn’t work at all, but the consumer is no longer interested. He has learned to reach for quality content, to identify and enjoy it properly. That being said, content marketing is still the leader among marketing trends.
Useful and interesting content, not just ads. This is one of the main rules of 2019.
Its forms could be various: social media posts, audio, blogs, infographics, statistics, white papers, etc. And last but not least, remember that cool pictures and photos don’t have the same effect anymore. We need movement, and the solution is video content. According to some experts, 80% of what we consume online will soon be video content.Live broadcast on social media has rapidly gained popularity among brands that aim to increase interaction with their current or potential customers. And for the fourth year in a row, this is the most important trend in digital marketing.
AI continues to grow. Make sure that your business does the same.
It is desirable that most brands will soon follow trends and begin experimenting with applications based on artificial intelligence and machine learning. From chatbots to the automation of marketing processes, these technologies can bring easier customer satisfaction. And more than that, they can ease your work a lot. From monitor consumers’ online patterns and understand their behavior in real time, to analyzing competition and providing insights to your team.
In order to be competitive and efficient, it’s vital for the digital marketing specialist to keep up with trends, to get acquainted with the latest developments in the field, to identify opportunities and find solutions to market challenges. Artificial intelligence is growing in prominence every day, whether you do it or not. We recommend you to keep up! ;)
Stay tuned for more 2019 marketing tips. ;) We’ve got a lot to talk about!
Until then, may your New Year be filled with great ideas and success in achieving your dreams and goals!
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