Chatbots and Automated Marketing in 2019

 

Lately, more and more forms of Artificial Intelligence have influenced the digital world, and it seems like the chatbots are the future of marketing. What seemed unbelievable a few years ago, will become normality in 2019. Prepare to collaborate with robots, in order to offer your customers new online experiences!

What is a chatbot?

A chatbot (also known as a talkbot, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a program that simulates conversation with a real person.

This is a unique and effective method of interacting directly with current or potential customers, by providing them with information about your brand or about products and services. It offers a variety of benefits to your business, and if implemented correctly, it will be a very useful tool for saving time (both for you and your customers).

Chatbots can be programmed to have distinct personalities and can be used on most known messaging applications. A chatbot can understand and interpret both written and spoken text, then he can search for relevant information and send it to the user. In fact, most mobile apps work with chatbots.

The chatbot revolution has just begun, but there are several big companies that have already made the jump into this world. We’ve put together some examples that have caught our eye over time. Here they are:

Mastercard

 

Sephora

 

Spotify

 

Staples

 

The Wall Street Journal

 

According to a Juniper research, chatbots will be involved in 85% of all types of business-customers interaction by 2020. So, when are you planning to start using a chatbot? 😉

 

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