The Coronavirus has hit and will continue to hit many aspects of our lives. Some of us already feel its repercussions, some of us are a bit luckier and will feel the effects with delay. Many of us have never lived during a pandemic, so we are adapting to how the situation changes. This applies to the business sector too. As the state of emergency is settling in, small and large companies will feel the waves of change, making this crisis the greatest economy challenge of 2020.

One thing has not changed: the question that we were asking ourselves a while back “how to reach our audience?”. The scenario has changed, we are facing more difficulties than before, but we need to keep an open mind, and address our current situation with the means we currently have at our disposal.

In our last article we tacked the uncertainty Coronavirus creates for digital marketing, and we are focusing our attention now to how e-commerce is impacted. We think that this is the moment that will turn the tables around, the moment where professionals can reflect and navigate through this difficult time adapting.  Many companies have already asked their employees to work from home, to stay indoors, to avoid crowds, etc., and we applaud these measures.

With interactions being limited, we need to steer our activities online. This is the time when we need to rethink our business strategy and rely on e-commerce, where applicable. Let’s look at Amazon. They reported a significant increase in demand and will hire 100,000 temporary workers to help their need of labor. Another example: food delivery companies. They are taking more and more steps to ensure their activity will not be disrupted by the increase in online ordering (the delivery personnel will be equipped with mask, disposable gloves, and they can leave your order at the door to avoid contact).  A third example comes from carriers (FedEx, UPS, etc.). Their activity will continue, as they understand they   have a “vital role during humanitarian crises”.

If you can, take this time to bring your business online. Do you have a restaurant? Create a website for it and enroll in food delivery platforms. Do you own a shoe store? Take your orders online and have the final product shipped. Are you a gym trainer? Sell your knowledge online to subscribers. The list of examples can go on.

We need to adapt, this is definitely not the time to think business will run as usual.