Facebook Likes: How Much Are They Worth?
Many Facebook likes! It looks like this is the dream of every entrepreneur or marketing manager. But still, there are a lot of marketers who believe that a Facebook Like is just an indicator of vanity in the world of marketing. Pressing the Like button does not take too much effort. just one quick click and comments from a business page will start appearing in the user’s News Feed. So, does it really help with the process of growing your brand, generating potential customers, or converting? Looks like the answer to this question is YES!
1. Assurance of interaction with the brand
Liking is a form of human acknowledgement. A Facebook Like can be used as a key performance indicator (KPI). As we said before, for many people that can be represent just an indicator of vanity, but it really has a deeper value. Unlike traditional marketing indicators such as Organic Impact or Audience Score, which guarantee only the opportunity for the brand to be seen, a Facebook Like validates the interaction of the user with the brand. Worst case scenario, a Facebook Like is the online equivalent of a possible client who meets your brand.
2. Great reach opportunities
Facebook is a great social platform for organic and paid opportunities with a huge potential reach. It was the first social network to surpass 1 billion registered accounts and currently sits at 2.2 billion monthly active users. So, it would be a shame not to take advantage of all the benefits that your company can get from this platform’s popularity. Even if you don’t reach the users for free, the fact that more people can see and like your page, helps you get a database that will help Facebook Analytics reveal who your customers and potential customers are on the platform.
We can also refer here to the occasions when someone likes your post or an ad without previously liking your page. Facebook shows you who are those users and on top of that, offers you the opportunity to invite them to like your page.
3. Growing credibility
Considering the new generations, the use of these social media platforms has increased tremendously. And the new audience doesn’t not use social media just to keep in touch with friends and family, as it used to be at first. They are continuously looking for information, doing research and shopping on the platform. Therefore, it’s very important that when users find you on Facebook, they will be welcomed by a well-arranged page with many likes and engagement from the fans. Let’s face it: more likes, more credibility. Check out the statistics below that illustrate the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group.
4. Developing relationships outside Facebook
These days, there are a few companies that don’t have a Facebook Page, so we could say that it has become essential for a business to be present on this platform. But keep in mind that the world of social media advertising doesn’t stop there. According to Statista, by 2019, Instagram will have more than 111 million users.
Once you know the identity of people who liked your Facebook page, you can use this information to discover and build relationships with new audiences and platforms, such as Twitter, LinkedIn, Instagram or Pinterest, in order to increase the affinity of these users for your brand. The more, the merrier! Check out the following statistics about the popularity of the current social media platforms. Of course that Facebook is in the first position, but the others shouldn’t be ignored at all.