Go live or go home! -

Go live or go home!

It’s a fact that in 2017 live videos became a large piece of the content marketing pie. But how about this year? Well, if you haven’t done it yet, you better start saving a bigger piece of your marketing budget for that, because it continues to dominate social media and according to statistics, by 2019 the global internet consumption will be represented about 80% by the video content, and a growing share of it will be live video content.

All things considered, live video content is more than just a powerful tool. It allows marketers to deliver value, relevance and messages that resonate with the consumers. But what exactly does the audience expect from a live video? We collected data from statistics and surveys about this topic that will make easier for you to learn the importance of streaming a quality video, with a content that delivers what, when and how the audience wants. So take a look at the results below, remember and use this information next time you want to reach your audience.