Grow Your Business With
Social Media Marketing
Social Media Marketing, or SMM, is an effective digital marketing method that you can successfully use to increase the visibility of your business.
There is no person who has not heard of the term “social media,” but few are the ones who are really aware of the strength behind the term. Social Media is the fastest and most effective way to share information and increase the number of potential customers. You can use it to to generate direct sales, online advertising, public relations, and another important element – brand awareness!
All companies should have a social media marketing strategy. The reason is simple – people like to socialize. Also, they tend to have a bigger trust in other people’s views and likes, instead of just seeing a traditional advertisement and decide if they enjoy the product or not. As of July 2018, over 4.1 billion people were active internet users and 3.3 billion were social media users.
What are the most effective channels for Social Media Marketing?
Market leader Facebook is the most popular social network worldwide, based on global reach and total active users. It’s the first social network that surpassed 1 billion accounts and as of the 2nd quarter of 2018, it had 2.23 billion monthly active users. So, we can easily say that your target audience is on Facebook. And if you have to choose just one social media platform to be active, then start with it.
Facebook has many features designed to help businesses with their promotion. The social media platform offers services and tools like Facebook Ads, Facebook Audience Network, Facebook Instant Experiences, and Facebook IQ, where companies can explore a lot of interesting insights and data tools.
While it is often seen as a video hosting site, YouTube is more than that. It can also be an incredibly powerful social media marketing tool. According to the forecast, the number of online video platform viewers will amount to 1.86 billion in 2021, up from 1.47 billion in 2017.
So, having such an enormous audience, YouTube is a highly effective advertising tool that does not cost you anything. Just think about it. If you post some helpful tutorials, you can be visible to the ideal customers every day, when they are looking for a solution to their problem.
As of June 2018, the mainly mobile photo sharing network had reached 1 billion active users, up from 800 million in September 2017. This growth helped Instagram users to discover a lot of new business or products. Also, they are more and more attracted to the idea of online shopping on the platform.
So, Instagram is a valuable social media marketing tool. Whether your business is already on Instagram or the network is something completely new to you, now is the time for you to increase the your brand awareness.
Twitter is a social media network that allows users to share news in a very different way from other platforms. The platform is useful in very dynamic environments such as journalism, but it is also used with maximum efficiency by businesses for marketing or SEO.
Moreover, if your company does not have a social media specialist, the platform will provide you with a complete guide to learn how to create a successful social media strategy. As of the second quarter of 2018, the micro-blogging service was averaged at 335 million monthly active users and over 500 million tweets were sent each day.
Twitter offers your business some useful features like Twitter Ads, Analytics and Targeting. Also, you can browse through a lot of playbooks, blog posts, video resources and workbooks that will certainly get you inspired.
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