Keeping potential customers on your webpage

I’m sure this question has been on all our lips at some point in our professional life: how can I attract more customers? You focus simultaneously on multiple tasks and it’s easy to leave the digital presence in the shadows, but that would be a tremendous mistake, and we are going to explain why.

Harvard Business Review presented the findings of their research called “How Customers Decide Whether to Buy from Your Website” and the results are eye-opening. In 2017 alone, the global e-commerce sales have exceeded $2 trillion, and by 2021 this number is expected to double. BUT … only 4% of consumers finish a purchase from desktop browsers, and the percentage is lower for tablets (3%) or smartphones (1%). This makes us wonder why so few shoppers finish the purchase online?

The answer is trust. In a conventional business context, we can establish trust through a physical space, but when it comes to online purchases, things are more complicated. Every page, every image, every transition, even the colors we use need to make our potential customer feel safe.

How do we do that? We thought we’d come to your aid by giving you a list of strategies you can use on your website to make your clients trust and not want to leave your website.

  • Video landing page

Did you know that, every week, 78% of internet users watch online videos? You can personalize your home page with a video about your company, or a slideshow of your products, etc. There are many, many options to choose from.

  • Animated call to action

Spark your potential customers interest with animated call to actions. We know these can be a little … annoying something, but they work.  An empty animated jumping cart can remind the website user the main reason why they visited your webpage.

Empty cart

  • Custom typography

A website needs to have text but the way you present said text it’s all up to you. Customers don’t want to see regular fonts (for example: Times New Roman) and we need to listen to their preferences. You may choose to have your content written in a special font, or you can insert it in different logo designs, banners, etc.

  •  AI – Artificial intelligence

We understand that maybe you sell clothes, or bricks, but a chatbot (communication interface – check out our article) can make all the difference. Customers can ask questions and receive answers immediately, thus saving their time and your resources.




Harvard Business Review