The Science of Sharing on
Social Media [Infographic]
Nowadays, every brand must be present on social media. And with such a fierce competition, you need strong strategies in order to make sure your business is visible, heard, and the product or service is bought. But social media promotion is not cheap at all. It takes a considerable investment of time and talent in content creation, marketing and online analysis.
At first, social networks were just places where we could add statuses or pictures and where we could keep in touch with friends and family. Today however, we can watch videos, read articles, listen to podcasts, and have the opportunity to shop directly from a post on Instagram. A recent study by the Global Web Index shows that 4 out of 10 Internet users aged 16 to 64 search information about brands or products using social media. In fact, 37% of Internet users are looking for information about brands or products on social media – a considerable increase from 28% in 2015. Considering the fact that young generation in particular has made this change, it will not take long until social networks become the main product search portal. So, because the information is consumed more and more through social media news feeds, it is important to look at how marketing and communication of companies will evolve in this environment.
Do you invest time and resources in social media sharing but don’t get the expected results? A healthy approach would be an in-depth understanding of each channel and above all, the behavior of those you target in social networks. So let’s find out who, what, where and why is sharing on social media from this infographis created by Slidely.
Check out the full infographic here.